Efficiency may be the buzzword of the moment in the automotive industry, but it's hardly a new concept at BMW. We've always lived by the EfficientDynamics philosophy - less emissions without sacrificing performance.

So when the government announced its program to reward Americans for driving more fuel-efficient cars, we were inspired to join the cause. Now through March 1, 2010, BMW will give you a $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d - the most fuel-efficient vehicles in their class.

But the savings go beyond this limited-time offer. You'll also receive a $900 tax credit4 on the 335d and $1,800 on the X5 xDrive35d. And like any BMW, both diesel vehicles come with 4 years/50,000 miles of zero-cost maintenance. Plus, its best-in-class efficiency will save you approximately $2,000 in fuel costs over four years.

The question now is not should you or shouldn't you. Instead, it's simply: Are you in the mood for a sleek, all-new sedan or a versatile Sports Activity Vehicle?

For more info please call Ron D'Argenio at 908-788-2691.
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1. Eco Credit is a $4,500 credit against the MSRP of the final purchase of the 335 and X5 Advanced Diesel through 03/01/2010.
2. Your actual mileage will vary, depending on speed, driving habits, trip length, and driving conditions; actual mileage may be lower.
3. 20% less C02 vs. 335i.
4. Tax credits are not offset against purchase price. Lessees do not qualify. Tax credit qualification subject to applicable tax regulations. Please consult a tax advisor to determine if you qualify.
5. Cost savings formula: mileage divided by MPG multiplied by fuel costs. Mileage is based on 50,000 miles in four years. MPG for diesel is based on EPA value of 36mpg for the BMW 335d and 23.6mpg for all non-diesel/non-hybrid vehicles for 2009 available on Edmunds.com. Fuel costs are based on the average price of gas from July 2008 - July 2009 and Diesel fuel averages from FuelGaugeReport.com.

BMW Ultimate Service Based on $0 cost for the BMW Maintenance Program. Certain limitations and exclusions apply to this program; please refer to your Service and Warranty Information booklet for coverage, terms, and conditions.